Why is my 'Voice' so Important?

You walk into a party and say nothing to anyone as you stroll across the room.
People may look at you, they may even try and engage with you, but no one will stick around for very long.

The same premise applies to your site.

If customers who land on your site don’t know what you can do for them, why they should do this particular thing with you, or have any idea as to the type of company you are, then you will lose their interest and custom quicker than you can say ‘increased bounce rate’.

Realising your brand and finding your company’s voice is crucial to increasing traffic to your site, and making a recognisable name for yourself in your industry.

An example I love is GoPro.

You mention the name to anyone, and they get an immediate adrenaline rush and a smile on their face. This is purely because they have marketed themselves as the ‘adrenaline junkies brand’, who supply daredevils with compact & high end technology for breathtaking results.

Boom. Immediate brand recognition, and the same goes for all the major household names;

Coca Cola, Pizza Hut, Apple, Playboy.

With savvy PR, targeted marketing, user-friendly and aesthetically pleasing websites, these brands had a consistent voice covering all mediums, ensuring that they were recognisable and trusted by customers around the world.

There is a beautiful melding of art and science when it comes to branding & content management; taking the raw numbers of user data and research, and turning that into engaging and relevant content for your site.

With creative thinking, accurate user insights and the passion & drive to ensure that your brand is an honest reflection of your business, branding & content marketing will give your site the Voice that it desperately needs in order to stand out from the crowd.
 

So follow the lead of Industry Giants and roar.