By the time you reach the end of your journey with The P-Ink Process…
You will fully understand your business, your personal motivations and value
You will know exactly who your business is talking to, and how to engage with them in an organic and effective way
You will know how to emotionally engage your audience
You’ll have a powerful, effective and authentically branded website
You’ll be inspired and motivated to take your business to the next level
But it’s beautifully human to have questions, so here are some I’ve preempted.
If I haven’t covered the one you’re after, just drop me an email and we’ll have a chat :)
I’m super interested in getting involved, but I’m nervous about the cost. Can I afford it?
Money is always a pain point with people, especially self-employed entrepreneurs! But the fact of the matter is that in order to take steps forward you are going to need to invest in yourself.
You could sweep this all to the side and try and do this yourself, but without the expertise and guidance from someone who's been through it and can support you, you'll stay right where you are, get increasingly frustrated at the lack of results and lose all motivation and hope of succeeding.
Investing in your business in the first instance not only gives you the strong foundation you need to build a successful business, it saves you months of strife, frustration and needless spending on ads that aren't working for you!
Ignoring the fundamentals will cost you more in the long run, in terms of both your finances and your mental well-being.
** A key point to remember here is that you’re being provided with a holistic & unique brand personality & extensive web copy & content for your website, in one payment. Traditionally this would be charged as two separate services in an agency environment.
I get it’s important, but on top of everything else I have on, I don’t think I have the time right now!
These 90 days are a blip in the lifespan of your business, but they’re quite possibly the most important blip!
Using this time wisely, in order to find clarity, build structure and gather conviction, is the best thing you can do to put your brand in the strongest position possible.
The beauty of The P-Ink Process is that it's designed to be as flexible as you need it to be; whether you have the time to dedicate hours each week to crafting your brand, or you would rather hand it over to me to entirely, you are free to be as involved as you can manage.
However it works out, together we will build a powerful brand that is beautifully you.
I’ve only just gotten started in this self-employed business, I don’t think I’m ready for all this!
You're here on this precise page, reading these exact words, because you are ready.
Looking for guidance is the first sign that you're ready to make a change, and you are doing it the smart way!
You don't have time to be hopping from one free advice, cheat sheet website to the next, only to waste countless hours and never really achieving anything.
Whether this is your first time in the saddle (so to speak) or you’re getting back into the ring for round two, you’ve already got everything you need to make it work. I’m just going to show you how.
You definitely have time for 90 days of structured, holistic and inspiring work, that will teach you how to succeed using the best elements of You.
You’re more than ready.
I'm a writer, I can do this by myself! It’s only convincing writing that I really need.
It's not just about being a good writer though (if only that were true!).
You need to be able to understand your audience, know how to engage them, motivate them, and how to make your tone of voice as effective and natural as possible.
Writing for the web is a whole different beast compared to traditional copywriting; magazines and books you hold in your hands, they hold your attention because they’re physical.
Web writing is nonmaterial, it needs to grab a reader’s attention instantly, and engage them before they press the back button (which is around 1 minute by the way).
Your brand is so much more than just words as well; it’s putting your drive, your passion and ambition, your message out there in an authentic, visual and emotional way.
Your words will be key players in your story, but I’m here to guide you through the process of building your words, and you, into your brand.
This is my first time creating a brand or a website, my customers usually buy my services/products in the flesh! I’m still not totally convinced that I need all this right now.
Nice work! But though that may be true for now, just as your customers keep coming back to you right now, as your audience and demand grows you’re going to want a website that’s going to make that same amazing first impression that you do.
A website is the ultimate business card.
It’s most likely the first place people will come across your service/products, and not only is it awesome fun to create a site that truly reflects you, it will give you so much more freedom to pursue other business avenues!
You need to keep your customers engaged and connected to your brand, and a website does that, along with bringing in new revenue sources when you aren't physically out there selling your services/products.
It automates your revenue flow, creating consistency and freedom. Doesn’t sound so bad!
After completing The P-Ink Process, you'll walk away with a new-found confidence in yourself, clarity and structure to your business, as well as a powerful branded website that's ready to take your business to the next level!
You’ve got this, so take control and do it right. Click the button below to get in touch and start our conversation :)